Signify wanted a booth design to highlight their sponsorship of the Mercedes Benz AMG Petronas F1 race team, at the Global DIY-Summit 2025 in Lisbon.
The only requirement was that the actual car needed to be placed on the booth, however it had to remain on the floor.
Lighting strips were used from the Signify LED range to create motion lines. They were programmed to match the brand colours of Signify.
A velvet carpet texture was also implemented under the car and on the wall behind it to mimic the race track, as well as give a subtle nod to Mercedes Benz luxury.
This concept was realised in June 10-13, 2025.
