Biedronka is a sponsor of the Polish national football team.
Therefore a visual campaign needed to be made for the World Cup and European Championships.
The idea was that the automatic supermarket doors would be the gateway to the stadium.
Football sponsorship
Agency – Duda Polska
Creative Directors – Tiago Pinto & Daniel Barrocas
Art Directions – Christopher Beníšek
Copywriting – Rafał Forkasiewicz
Post production – Piotr Hołubowicz
