Be Power Halloween

The brief was to create a Halloween inspired layout for Biedronka’s own brand energy drink – Be Power.

In order to stay within the brands image I opted for an inoffensive classic horror theme. A skeleton hand holding a drinks can. It’s more fun than scary, which is what I was hoping to accomplish.

Image was made using AI and photoshop. It was used in the weekly folder that Biedronka uses.

Agency – Duda Polska

Creative Directors – Tiago Pinto & Daniel Barrocas

Art Direction – Christopher Beníšek

Copywriting –   Rafał Szultk