For the first time I was challenged with the campaign for the loyalty character action that Biedronka has yearly.
Internally it was decided to go against the usual routes and fully embrace the power of AI.
In doing so it truely unlocked a new level of visual storytelling that regular working conditions wouldn’t achieve on a shorter time frame and budget.
In collaboration with Orka studio the outcomes really speak for themselves. This is my favourite project I’ve done to date.
