For Stockholm Furniture and Design Fair, a booth was designed to showcase the advantages of the Philips Hue range.
A wooden house was made with a kitchen, bathroom, bedroom and an office.
These rooms were made symmetrical and identical except one thing, the lighting.
One half (left hand side) was lit with Philips Hue and the other (right hand side) with generic light bulbs from competitive brands.
Actors were hired to live within this wooden house for the week and move around the environment.
They were mute but acted out certain events such as washing dishes, sleeping, reading, brushing teeth. It was to highlight the benefits of a well lit environment.
